Have you wondered about how to grow your small business with a small marketing budget? This task may seem challenging, but there’s actually plenty of budget-friendly ways to reach your target audience and attract more customers.
We have collected 5 essential marketing tips for growing your business without breaking the bank:
1. Offer Deals and Giveaways
The classic 2 for 1 or 25% off deal is a great way to attract both new and returning customers to your store. If you’re more focused on gaining followers on social media, we recommend having a giveaway where people gain entries by liking, sharing, and tagging friends under your posts. The reach you’ll receive with this giveaway will likely far surpass the cost of the products or services you’re giving away or discounting.
2. Ask Customers for Referrals
One of the most affordable ways of growing your small business is through word of mouth. This phenomenon may seem outside of your control, but you can actually encourage word of mouth recommendations by offering an incentive program. With this program, your current customers can receive discounts or points towards gifts by referring their friends and families to you.
You can tell your customers about this incentive program by handing them a flyer with their purchase, emailing them, or by having it clearly stated and promoted on your website.
3. Use Social Media Strategically
It’s not breaking news that you can grow your business with social media. However, not enough businesses approach social media with the correct strategy. For example, many will put an equal amount of time and money into both Instagram and Facebook, even though their target audience may be far more active on one over the other.
By using social media more strategically, small businesses can focus on platforms and campaigns that yield tangible results. Doing this effectively may require some research, whether that be hiring a social media agency, sending out a survey to customers, or just investing your own time into assessing your social media efforts.
4. Host/Attend Community Events
There are plenty of local events you can use to promote your business. This includes street fairs, markets, trade shows, and much more.
They’re a prime opportunity to sell products, give away free samples, or to simply make people aware of your business. If you can’t find any events like this in your area, you can always try hosting your own, whether it be in-person or an online event.
5. Invest in Your Website
Having a poorly designed, confusing, or unappealing website is simply unacceptable in today’s business landscape. Having an informative and visually appealing website should be among every business’s top priorities, as the state of your website can drastically alter the number of new customers you gain.
For example, 61% of mobile searchers are more likely to choose businesses with mobile-friendly websites. SEO optimisation is also essential, as 92% of searches select businesses that appear on the first page of their search results.
Choose CI Websites for Expert Web Design
This is why you may want to collaborate with a professional web design agency that goes beyond making your website look good.
With over 15 years of experience, we can revamp your website with all the features it needs to succeed, including eCommerce, graphic design, and more.
If you’d like to have us on your team or have any questions at all, please don’t hesitate to contact us today.
