Our society seems to become increasingly tech-centric with every passing day. That’s why every business should have a meaningful online presence, especially if they hope to grow sustainably for years to come.
You might be wondering, “What does my website need to actually benefit my business?” To design the best website for your business, you’ll first need to know the basic features that every site needs to succeed.
That’s why we’ve come up with this list of 5 essential web design tips that you should make your top priorities:
You don’t want the pages of your website to look too different from each other. Inconsistent design choices can make your website difficult to navigate, thus confusing and frustrating potential customers. It can also leave an overall negative impression of your business as being unprofessional or illegitimate.
Thankfully, you can avoid this by deciding on a style and sticking with it. For example, you can choose a few central colours that you want to use on the website to represent your brand. Doing so will help your website be more coherent and memorable to viewers.
Every business website should include a unique and creative About Us section. This section is an excellent opportunity to tell people more about you, your business, your services or products, and why you do what you do.
It’s a great way to humanise yourself and your business to your target audience, so long as you do it correctly. In this section, it’s important to be authentic and vulnerable without saying anything that puts your business or its employees in a negative light.
Ensure that your business’s contact information is strategically located on your website. Everyone who visits your site should be able to find this information easily. You can do this by having a separate section for your contact information or including it at the bottom of every page. If you want to go beyond just an email address and phone number, consider adding a contact form into the website. Lastly, make easy for users to find your contact form by adding contact us buttons in key locations throughout the website.
It’s essential that the people who visit your website know that they’re visiting YOUR website. Prominently featuring a visually appealing logo that’s representative of your business and brand will help distinguish your website. A great logo is memorable and leaves a positive impression about your dedication, professionalism, and legitimacy.
Having the ability to turn your website into a new revenue stream is incredibly valuable. You can do this using eCommerce so long as you’ve designed a website that can support it. Your eCommerce options will look different depending on the products or services you sell, so you may want to consider reaching out to an experienced web agency for assistance. Shopify is one of the best platforms to establish a great online store.
We are passionate about designing stunning websites for small businesses across Australia. As a team of experienced Sydney website design consultants and graphic artists, we’re able to create premium websites that incorporate all these essential features and plenty of bonuses to help set your business apart. We’re proud to be your one-stop-shop for all web services in Sydney.
If you’re interested in our services or have any questions, please feel free to contact us.
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